Book Marketing Tips for Authors Using a Pseudonym

October 2021 Blog Photo

As I help my kiddos perfect their costumes for tonight’s festive endeavors (for those reading this days, weeks or years later … it’s Halloween!), I’m finding an odd connection between the joy of putting on a different persona one day each year with a recent question I was asked by an aspiring author. (Yes, when … Read More

Understand What They Value

Empower Pr Group Time Or Money

I remember trudging into my local craft store for the umpteenth time pulling my blue rolling cart that I had purchased with my hard-earned money from my door wreath business. Instead of purchasing products that day, I was going to teach others what to do with the products that they could pick up any day … Read More

Taking It to the Bare Roots

Empower Pr Group Blog Photos

With a chai tea in one hand and a handful of dirt in the other, I decided it was time to take a stab at the sore eye in the room and not neglect it any longer. Who knew that a Saturday morning would be the perfect conditions for a two-in-one gardening and marketing lesson!? … Read More

The Social Dilemma

Empower Pr Group Blog Photos

I remember when I started working in the marketing field, social media was a completely foreign concept for businesses. Facebook had just launched, and the rest of the world was trying to figure out what it meant to “poke” another person on the platform and why anyone would care about learning what someone else was … Read More

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