Marketing should emPower you, not be the bane of your existence.
(I see you, nonfiction author, who despises the word and all that comes with it!)
You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need.
Welcome to The emPowered Author Podcast
This is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful.
What can happen when a book coach and a book marketer come together for a virtual chat with a cup of caffeine?! Anything! In this season, Stephanie Feger, owner and chief strategist of the emPower PR Group, shares some of her favorite topics highlighted in a weekly LinkedIn Live she co-hosts with Jennifer Crosswhite, book coach and editor, of Tandem Services Ink.
Our world has become extremely visual. One that makes us a bit more “social” and, now more than ever before, photos matter. From selfies to live photos and headshot to lifestyle branding, photography is a way we tell stories, and for my author friends out there, I wanted to make sure you have what you need to tell your visual story in a way that complements your written one. This season of The emPowered Author podcast focuses the lens on the photography insights you need to accompany your author branding efforts.
Authors don’t need a website to stick out; they need one to fit in. Your website should be the heart of your digital visibility and business efforts. Season 4 of the emPowered Author Podcast walks you through everything you need to know (and everything you didn’t know you needed to know) about author websites including insights on what should be included as well as a tip sheet on what you need prior to working with a web developer.
Become an emPowered writer.
Let’s talk about getting you an author brand.
Many authors know the important of being a guest on podcasts as a marketing strategy for increasing visibility and book sales. But with strategic and methodical purpose, hosting a podcast could be an impactful solution to reaching your target audiences in new and innovative ways. During Season 1 of the emPowered Author Podcast, learn how hosting a podcast very well may be one of the most impactful marketing tactics you could utilize to achieving your book marketing goals.
See how our team can help you.
Meet Your Host
Hey, I’m Stephanie Feger and emPower is my middle name. Well, not really but it should be! I open every podcast with this line because I truly believe it. (Hey Mom, you down for a middle name change over here?!) In all seriousness, I abso-freakin-lutely love emPowering authors, and that’s the goal of this podcast.
I’ve merged my love for reading books, writing books and marketing books to help you, nonfiction author, be successful. This podcast can help you focus on meaningful marketing strategies and tactics, and stop floundering in the seas of endless possibilities and FOMO (because that’s totally real in our world of online courses, on demand webinars and more social media platforms than I can count).
Grab a pen (and a chai tea latte) and let’s have a conversation about one of the most important efforts you do to help your book achieve the success it deserves (and the success you deserve, too!).
I have really enjoyed listening to Stephanie’s engaging topics and she knows the perfect guests to bring on that compliment her in every way.
Engaging podcast with tangible, actionable tips and ideas for authors, coaches and consultants. Stephanie is an engaging speaker and the podcast is both enjoyable to listen to and full of useful marketing advice.
This is a great podcast for all authors who are open to learning even while focused on the task at hand of writing. The wisdom and insight from each episode provides a break from the inner struggles we face in our craft.
I'm publishing my first traditional book, and this podcast was very helpful in my pre-marketing thought process.