Marketing should emPower you, not be the bane of your existence.

Plans offer a path. They help you create goals and metrics to know you’ve achieved them. They give you direction and focus, ensuring you don’t get sideswiped by shiny new offerings. Plans are door openers, game-changing and business-alerting when they are being used. No dust-collecting plans over here. I live for living, breathing plans that help you get where you want to go.

This season of The emPowered Author Podcast highlights all things plans… how to create a marketing plan and leverage it to write a marketable book, build a business, sell books and more. If our team can help you with your book or business marketing plan, let’s chat.

Social media has changed everything It’s changed how we connect with people, and it’s changed how we promote our offerings… and authors, you can’t escape that. But where should you be? How much time should you spend on it? What is worth your personal and financial investment?

This season of The emPowered Author Podcast highlights the role social media should play in an author’s marketing strategy and offers insights on how to best optimize and engage accordingly.

Download The Author’s Guide to the Social Dilemma where you can follow along, take notes and uncover how you are going to tackle social.

Books mean business, literally. Over the years of helping authors with book marketing support, there is a commonality that I have picked up on and it’s this. Most authors don’t realize that the moment they write and publish a book, they have actually launched a business. Now, that business may be contained to that single book, but for many, it’s a door opener to much, much more! In this season of the emPowered Author podcast is about how a book can build or grow a business.

Looking for additional insights on authorpreneurship, order your copy of Stephanie’s book, Make Your Author emPact: Sell More Books, Increase Your Reach & Achieve Your Why.

There’s a misconception in book marketing that the most complicated tactics are the most effective. Sometimes, that’s accurate. But many times, it’s not. In fact, some of my favorite — and most effective — book marketing ideas are the simplest and ready to implement now. In this season, Stephanie Feger highlights some of her favorite and most unique book marketing ideas and you’ll be surprised to hear how easy they really are!

And, if you want Stephanie’s brain on your book, give her an hour and you’ll be pleasantly surprised by what you get!

What can happen when a book coach and a book marketer come together for a virtual chat with a cup of caffeine?! Anything! In this season, Stephanie Feger, owner and chief strategist of the emPower PR Group, shares some of her favorite topics highlighted in a weekly LinkedIn Live she co-hosts with Jennifer Crosswhite, book coach and editor, of Tandem Services Ink.

Each week, Stephanie and Jennifer chat, answering author questions on LinkedIn. If you have a question, DM Stephanie here!

Our world has become extremely visual. One that makes us a bit more “social” and, now more than ever before, photos matter. From selfies to live photos and headshot to lifestyle branding, photography is a way we tell stories, and for my author friends out there, I wanted to make sure you have what you need to tell your visual story in a way that complements your written one. This season of The emPowered Author podcast focuses the lens on the photography insights you need to accompany your author branding efforts.

Be prepared for your upcoming author branding photoshoot.

Authors don’t need a website to stick out; they need one to fit in. Your website should be the heart of your digital visibility and business efforts. Season 4 of the emPowered Author Podcast walks you through everything you need to know (and everything you didn’t know you needed to know) about author websites including insights on what should be included as well as a tip sheet on what you need prior to working with a web developer.

Let’s help you with an author website.

Many authors know the important of being a guest on podcasts as a marketing strategy for increasing visibility and book sales. But with strategic and methodical purpose, hosting a podcast could be an impactful solution to reaching your target audiences in new and innovative ways. During Season 1 of the emPowered Author Podcast, learn how hosting a podcast very well may be one of the most impactful marketing tactics you could utilize to achieving your book marketing goals.

See how our team can help you.

Some week’s are extra special, and the week Stephanie’s third book, Make Your Author emPact, released, sure was! So much so that it called for a special podcast pop up season on all things author emPact. Stephanie pulls back the curtains on the book, the people behind it, and her thoughts on what it’s like from the author’s perspective. 

If you’d like to ensure that your book reaches those who need it most, snatch a copy of Stephanie’s book, Make Your Author emPact: Sell More Books, Increase Your Reach & Achieve Your Why.