Marketing should emPower you, not be the bane of your existence.

 (I see you, nonfiction author, who despises the word and all that comes with it!)

You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need.

Welcome to The emPowered Author Podcast

This is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful.

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Books mean business, literally. Over the years of helping authors with book marketing support, there is a commonality that I have picked up on and it’s this. Most authors don’t realize that the moment they write and publish a book, they have actually launched a business. Now, that business may be contained to that single book, but for many, it’s a door opener to much, much more! In this season of the emPowered Author podcast is about how a book can build or grow a business.

Looking for additional insights on authorpreneurship, order your copy of Stephanie’s book, Make Your Author emPact: Sell More Books, Increase Your Reach & Achieve Your Why.

 

There’s a misconception in book marketing that the most complicated tactics are the most effective. Sometimes, that’s accurate. But many times, it’s not. In fact, some of my favorite — and most effective — book marketing ideas are the simplest and ready to implement now. In this season, Stephanie Feger highlights some of her favorite and most unique book marketing ideas and you’ll be surprised to hear how easy they really are!

And, if you want Stephanie’s brain on your book, give her an hour and you’ll be pleasantly surprised by what you get!

 

What can happen when a book coach and a book marketer come together for a virtual chat with a cup of caffeine?! Anything! In this season, Stephanie Feger, owner and chief strategist of the emPower PR Group, shares some of her favorite topics highlighted in a weekly LinkedIn Live she co-hosts with Jennifer Crosswhite, book coach and editor, of Tandem Services Ink.

Each week, Stephanie and Jennifer chat, answering author questions on LinkedIn. If you have a question, DM Stephanie here!

 

Our world has become extremely visual. One that makes us a bit more “social” and, now more than ever before, photos matter. From selfies to live photos and headshot to lifestyle branding, photography is a way we tell stories, and for my author friends out there, I wanted to make sure you have what you need to tell your visual story in a way that complements your written one. This season of The emPowered Author podcast focuses the lens on the photography insights you need to accompany your author branding efforts.

Be prepared for your upcoming author branding photoshoot.

 

 

Authors don’t need a website to stick out; they need one to fit in. Your website should be the heart of your digital visibility and business efforts. Season 4 of the emPowered Author Podcast walks you through everything you need to know (and everything you didn’t know you needed to know) about author websites including insights on what should be included as well as a tip sheet on what you need prior to working with a web developer.

Let’s help you with an author website.

 

Anyone can write a book if they put their mind to it. But emPowered people write marketable books; ones that will sell. If writing a book that will make an impact on the lives of others is a dream of yours, check out this Season 3 of the emPowered Author Podcast. Learn the ins and outs of writing a book that speaks to your readers and potential clients. You’ll find tips on the writing and publishing process and insights that will help you write a book that will make an impact and on that will sell.

Become an emPowered writer.

You have a book; isn’t that your brand?! While your empowering message may be found within your book, you are bigger than your book, and your brand is, too. Every (business) brand — especially your author brand — tells a story. When done right, a brand tells the story you want to share in a way that inspires people to take action, exactly how you would like them to. Season 2 of the emPowered Author Podcast digs into all aspects of an author brand, helping you realize that your brand is much bigger than you realize.

Let’s talk about getting you an author brand.

Many authors know the important of being a guest on podcasts as a marketing strategy for increasing visibility and book sales. But with strategic and methodical purpose, hosting a podcast could be an impactful solution to reaching your target audiences in new and innovative ways. During Season 1 of the emPowered Author Podcast, learn how hosting a podcast very well may be one of the most impactful marketing tactics you could utilize to achieving your book marketing goals.

See how our team can help you.

 

Some week’s are extra special, and the week Stephanie’s third book, Make Your Author emPact, released, sure was! So much so that it called for a special podcast pop up season on all things author emPact. Stephanie pulls back the curtains on the book, the people behind it, and her thoughts on what it’s like from the author’s perspective. 

If you’d like to ensure that your book reaches those who need it most, snatch a copy of Stephanie’s book, Make Your Author emPact: Sell More Books, Increase Your Reach & Achieve Your Why.

Stephanie Feger is an avid reader and loves sharing her favorite books with others. Through her pop-up “What I’m Reading” episodes, she shares her top 3 takeaways of the books she is currently reading and how they apply to nonfiction authors and their marketing efforts. Some episodes also include interviews with the authors themselves.

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Meet Your Host

Hey, I’m Stephanie Feger and emPower is my middle name. Well, not really but it should be! I open every podcast with this line because I truly believe it. (Hey Mom, you down for a middle name change over here?!) In all seriousness, I abso-freakin-lutely love emPowering authors, and that’s the goal of this podcast. 

I’ve merged my love for reading books, writing books and marketing books to help you, nonfiction author, be successful. This podcast can help you focus on meaningful marketing strategies and tactics, and stop floundering in the seas of endless possibilities and FOMO (because that’s totally real in our world of online courses, on demand webinars and more social media platforms than I can count).

Grab a pen (and a chai tea latte) and let’s have a conversation about one of the most important efforts you do to help your book achieve the success it deserves (and the success you deserve, too!).

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