Book Marketing

There is fear in the unknown, and I’m not just talking about the prickly feelings and goosebumps you get when you walk in a graveyard at night or peek out a window from a skyscraper. That fear is legit, no question about it. No one wants to bring a ghost home as a souvenir or … Read More

You’ve heard the advice that the best way to sell a book is to write another. I whole-heartedly believe that to be true, and I’d love to add to that wisdom by noting the philosophy holds true for speaking engagements as well. After speaking at a writer’s conference a few months ago, I was approached … Read More

Do you have beagle syndrome? I’ve published a book and yet I find myself wondering where to go? What should I do next? Should I go here? No, there? No, where?!  Do you feel more like a squirrel some days? Maybe I’ll jump here or there or in your gutters or across the street, unexpectedly, … Read More

What if I told you that some of the unique book marketing ideas weren’t the hardest to make happen? The ones that required oodles of budget dollars? Or the ones that feel so out of reach?  Instead, what if I told you that they may be right under your nose and at the tips of … Read More

There are a few words in the marketing world that some may think are of a different language altogether. Phrases like … lead magnet and nurture sequence … or words such as opt-in and platform.  As I strategize with authors, however, I realize that the word itself may not be unheard of. Instead, it’s likely … Read More

Thump. Thump. Thump. Is the mic on? Are we recording yet?! I was watching the movie, Sing, with my family recently and in addition to belting out the beautifully selected soundtrack, I found myself feeling the varied emotions all of the characters felt stepping on stage for the first time. Excitement. Fear. Worry. Exhilaration.  It … Read More

Habits. They are little micro movements that we do over time that our brain realizes, “Hey, if I keep doing this, I’ll get the results that I’m craving.” So our brain turns these habits into our daily actions and, without us knowing it, we have a routine that keeps us moving toward our goals. For … Read More

Every author is really an authorpreneur. Behind the book is an author. And behind the author is really an authorpreneur. The emPower PR Group loves helping authorpreneurs identify how to build (or grow) their business to work for them in alignment with their book. Are you ready? Your business could be just one book away.

You’ve published your book. Now what?! Or you’re about to, and you want to make sure it’s done right. You wrote a book you are proud of, and you want it to succeed. Whether you are looking to launch or relaunch your book, these three marketing tips are bound to help you launch to success.

All I have to say to a crowd of people is that I’m an author, and I see this statistic to be true: over 80 percent of Americans feel they have a book in them that is calling to be written, published and shared! That’s exciting, especially since I know, first-hand, how stories (and books) … Read More