All-Year Festivity: Sell More Books with Holiday Marketing Tips

emPower PR Group Holidays

The holidays aren’t just a time for family gatherings, gift giving and memory making. It’s not just a season of heart-shaped candies, creepy costumes and twinkly lights adorning homes and shops. While holidays do offer opportunities for a change of pace, for authors, it also offers an opportunity to boost book sales.  Marketing isn’t reserved … Read More

Whose Story is it, Anyway?

Beyond the Page

Story is everything (and in everything). We think in stories. We remember through stories. We contemplate how to fix a problem through stories we’ve been told. We innovate through stories we create. Whether we know it or not, stories are the backbone of our lives.  As authors, we know the power of stories. I mean, … Read More

Every Author Needs a Digital Hub (And It All Starts with an Author Website!)

The emPowered Author Podcast

The digital age has transformed the way we navigate the world, and the same holds true in the author space. In today’s landscape, having a website is not just a luxury; it’s a necessity. Websites are essential tools for authors, books, authorpreneur businesses and more. It serves as a connecting tool… a digital hub so … Read More

Book Marketing Success: Your Why, Metrics and Goals

The emPowered Author Podcast

Why do you want to write a book? And, what will book success look like to you? When I published my first book, I expected to receive inquiries about the book’s content and availability, as well as requests for speaking engagements. However, I was pleasantly surprised to also receive unexpected questions from aspiring authors. People … Read More

Keeping Clear on Your Marketing Goals

emPower PR Group

Do you have beagle syndrome? I’ve published a book and yet I find myself wondering where to go? What should I do next? Should I go here? No, there? No, where?!  Do you feel more like a squirrel some days? Maybe I’ll jump here or there or in your gutters or across the street, unexpectedly, … Read More

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