EmPowering Thoughts

Business Growth

Taking It to the Bare Roots

With a chai tea in one hand and a handful of dirt in the other, I decided it was time to take a stab at the sore eye in the room and not neglect it any longer. Who knew that a Saturday morning would be the perfection conditions for a two-in-one gardening and marketing lesson!?

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Marketing Insights

The Social Dilemma

I remember when I started working in the marketing field, social media was a completely foreign concept for businesses. Facebook had just launched, and the rest of the world was trying to figure out what it meant to “poke” another person on the platform and why anyone would care about learning what someone else was

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Business Growth

The Gifts of emPowerment

I’m always excited when I look under my family’s Christmas tree at all of the unwrapped boxes of possibilities each year. I, of course, know the contents of most since I’m the one doing the bulk of the wrapping, but seeing the joy on each of my kid’s faces when they analyze the size of

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Business Growth

Focus on Your Steps

Two years ago, I was approached by someone who had watched my journey from a seemingly comfortable and consistent job to an entrepreneurial life filled with lots of unknowns with a simple but game-changing question. “Stephanie,” he asked. “If you knew what it would have taken for you to get to where you are, would

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Marketing Insights

Wants vs. Needs

I probably shouldn’t admit this, but my most profound marketing insight came in one of the most peculiar and unexpected of circumstances. I just laughed with a client this week about how college is about learning, but most of it is outside of the classroom. There’s much truth to that, and while I learned a

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Marketing Insights

Your Marketing Equation

Successful book marketing requires a splash of passion. Well, maybe not just a splash, but rather a whole soaking of it! Passion is to an author as relaxation is to a beach, determination is to a marathoner, and curiosity is to a young kiddo. They are synonymous. They are one-in-the-same. If you have kids, you

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Marketing Insights

Think Different

No one could have predicted it coming. Truly. It was as if out of thin air what we all knew to be normal was turned upside down in every way. What people are now dubbing “The Great Lockdown” has changed lives and businesses in ways we are still trying to figure out. I suspect only

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