Stories aren’t meant for only book pages.

They are meant to be read, seen and experienced (and video can be an effective tool to make that happen).

In fact, video storytelling can…

Capture attention and spark imagination of readers and clients.
Deepen loyalty and convey the energy of you and your message.
Increase memorability and spur action.

emPower PR Group Marketing Strategy Headline

Lights, camera, author!

It’s time to step into the spotlight, shift the storytelling lens, and showcase your story visually.

Video is valuable. In fact, it captivates, engages and connects with readers and clients in ways that your book just can’t. A necessary complement to your written story, videos enhance communication, boost engagement, deepen loyalty and increase brand visibility. By incorporating video into your marketing efforts, you’ll build stronger connections with your readers and clients and reach new ones along the way.

emPower PR Group Marketing Strategy Session 1

Why should I invest in videography?

Video consumption is on the rise; it’s how people get their news, learn about resources, increase their skillset and connect with their favorite brands. Don’t miss out on the power of leveraging professional videos as an author. In fact, videography can support:

Book Sales. Through book trailers, author interviews, video business cards and more, videos offer a powerful medium to amplify your credibility, establish a personal connection and build trust.
Storytelling. Videos provide a multi-sensory experience that brings your story to life in a way a book alone can’t. The emotional connection your readers experience leaves a memorable, lasting impression.

Visibility. Videos boost discoverability and increase visibility for authors and books. Their shareability makes them highly effective in reaching a wide audience and generating exposure.
Engagement. Connect with readers and clients in a one-to-one way that is a one-to-many approach. Because they’re designed for mass reach, videos allows your connections to share your message with theirs.

Introduce your readers and clients to the author behind it all.

While the types of videos authors and authorpreneurs can create are endless, we believe that there are three nonnegotiables: video business cards, book trailers and speaker reels. Check out some examples of the videos we’ve supported authors in creating.

Video Business Card

A digital world calls for a digital business card (VBC), which authors and authorpreneurs alike can benefit from having. VBCs serve as great door-openers that seal deals, authentically introduce you to a new reader or client, and extend your brand in a meaningful and emPactful way.

Watch Stephanie’s VBC

Speaker Reel

Many nonfiction authors find that their readers want more from them after reading their books. For some, that becomes the foundation of a business, and a speaking business is one of those business solutions. A speaker reel offers meeting planners, organizations and companies an insight into the professionalism you bring to any stage.

Watch Dana’s Speaker Reel

Book Trailer

Introduce readers to your book in a way that is a captivating visual journey. Stimulate a multitude of senses by incorporating visuals, interviews, music and more to create an immersive experience that sparks curiosity and captivates potential readers. Just like a movie trailer, a book trailer aims to ignite interest, provide a glimpse into the book and leave the reader craving more.

Watch Robin’s Book Trailer

Author Videography Solutions

Craft compelling videos that sell books, generate business and align with your goals. Our team ensures your story shines from every angle, delivering the video your book and business truly needs. Let’s embark on a visual storytelling journey where your videos become powerful assets, showcasing you, your book, and your business with captivating emPact. *Our packages include footage time, however we also can create compilations from existing footage. Reach out for more details.

Video business card

$1,300

Perfect for authors and authorpreneurs leveraging the digital landscape to build or grow businesses and seeking to reach readers/clients online.

Here’s My Business Card!

speaker reel

$1,300

Perfect for authors building and growing a professional speaking business and needs a video to use in securing paid speaking engagements.

Let’s Get More Gigs!

book trailer

$1,500

Perfect for authors who want to ensure their book has an eye-catching, immersive experience for potential readers to explore the message before buying.

My Book Deserves One!

Our Video Business Card package helps authors and authorpreneurs who leverage the digital landscape to increase readership, generate business and build meaningful connections.

This package includes a 2-hour video interview session in the Greater Louisville area to capture b-roll, an author interview and additional video footage if needed.
While not required, additional footage of business engagements, book signings, speaking efforts, etc. could add value to the produced outcome.
Footage is edited into a 2-3 minute video that aligns with your message, brand and goals. The final video will be ready for uploading to YouTube.
*Our team can travel to the author for additional fees. Hair and makeup are not included in the package, however we can also secure that for an additional charge.

Let’s schedule a time to connect and discuss your videography needs.

Our Speaker Reel package helps authors who are building or growing a professional speaking business have the tools to legitimize their offerings, build trust and increase credibility.

This package includes a 2-hour video interview session in the Greater Louisville area to capture b-roll, an author interview and mock speaking video footage if needed.
While not required, additional footage of previous speaking engagements, testimonials, etc. could add value to the produced outcome.
Footage is edited into a 2-3 minute video that aligns with your message, brand and goals. The final video will be ready for uploading to YouTube.
*Our team can travel to the author for additional fees. Hair and makeup are not included in the package, however we can also secure that for an additional charge.

Let’s schedule a time to connect and discuss your videography needs.

Our Book Trailer package helps authors who want to ensure that their books have the unique marketing advantage, leveraging out-of-the-box strategies to reach potential readers in creative and memorable ways.

This package includes a 2-hour video interview session in the Greater Louisville area to capture b-roll, an author interview and additional video footage if needed.
While not required, additional footage of business engagements, book signings, speaking efforts, etc. could add value to the produced outcome.
Two videos are provided in this package. A 2-3 minute video serves as a long version and a :30 second video makes for a great social share.
*Our team can travel to the author for additional fees. Hair and makeup are not included in the package, however we can also secure that for an additional charge.

Let’s schedule a time to connect and discuss your videography needs.

Our team can create additional videos to serve you, your book and your business upon request. Some additional videos that authors benefit from could include:

Client and reader testimonials
Online course videos
Author interviews
Reading excerpts
Behind-the-scenes videos
Advice insights

Let’s schedule a time to connect and discuss your videography needs.

Explore other video examples from our video production vault.

Our YouTube Channel also offers examples of videos we’ve produced for our clients.

Your video storytelling squad.

Stephanie and Hannah join forces to create emPactful videos where stories shine. With a focus on strategy, every element of our videos is carefully crafted to work for you. Prepare to be pampered as we ensure that your written story, brand story and personal story seamlessly come together in a way that aligns with your goals and vision. When the camera starts rolling, we’re ready to capture your essence and bring your story to life. Get ready to step into the spotlight and let your book and business take center stage with an author video that leaves a lasting emPact.

Stephanie

Chief Strategist

Hannah

Videographer

Frequently Asked Questions

The answer varies depending on the author’s individual needs and the purpose of their book and the goals of their business. Generally, however, we find that authors benefit from a video business card, book trailer and speaker reel most.

Prior to a video shoot, we schedule a strategy call to ensure we are poised to help you accomplish your goals. During that time, we will gather insights that inform location, outfit selection and messaging. As you prepare afterward, ensure that your clothing choice aligns with your brand and you bring books and other visuals to help tell your story best. If you want hair and makeup support, let us know so we can support you in scheduling that.

We want you to have a video you are proud of, however, as you can imagine, editing is time intensive. Our process includes two rounds of editing within the current investment packages. However, if more edits are required, we are happy to accommodate for an additional charge. It is rare for our team to need more edits outside of what is allotted in each package.

Videographers may have different turnaround times, but we understand how eager authors are to receive their videos (and we’re just as excited to deliver them!). Our aim is to finalize a video 4-6 weeks after production. That includes editing, however it is dependent upon the author’s turnaround time on reviews.

Yes! Each author has unique needs and some could benefit from videos outside of the packages we offer. Reach out and let’s discuss what the best video solution for you is.

Not a problem! Our videographer is exceptional (in fact, authors have flown in just to have video footage gathered by her!), but we understand that there are talented videographers all over the world. If you’re working with a videographer in your local area, we’re more than happy to collaborate with them to ensure that you receive the best possible outcome. And, we travel too! For an additional fee, we’d be honored to come to you.

Fantastic news! We’re thrilled at the opportunity to work with you. To begin, let’s schedule a chat so we can get to know your needs better and determine the best way to support you. Once we’ve spoken, we’ll put together a proposal for you. Please note that a signed contract is required to reserve your spot on the schedule, and full payment must be made prior to the video session. We can’t wait to start working with you!

Let’s make the video roll!

Your author brand deserves to have its audible story told too.

Let’s Make a Video!