Let's Market Your Book and Business!
Writing is your forte. Running a business, you've got covered. What you need is customized marketing support and pronto! That's where we come in.
A business coach once told me a very profound piece of advice: “Just because you can do something doesn’t mean you should.” And, I feel the need to add to it: “And when you can’t do it (or don’t want to), ask for help.”
Marketing is something we love, but we realize it’s an aspect of the book writing, publishing and sharing process many authors despise. (And even though we love it, we understand.) It can be daunting and overwhelming. It is nuanced and changes regularly. It’s important, make no mistake about it, but it’s not where most authors want to put their time and energy.
Books that aren’t read make us sad because they are meant to be explored, consumed and acted upon. Books shouldn’t collect dust; they should change lives. We are in the business of helping authors make their author emPact, and many times that means rolling up our sleeves and making book marketing magic happen.
In need of tactical book marketing support? We are prepped and ready to make that happen. Our Author emPact Intensives are emPactful solutions for authors who want book marketing experts to execute marketing tactics that will make the greatest emPact possible.
“Stephanie is a gem and a true professional. She has been such a guide and resource for me as I published my book, and her advice was always spot on. I wouldn’t have experienced the same level of success without her involvement and am SO thankful for her!””
— Michelle Wyatt, author of Buckle Up Buttercup!
We can help you sell a marketable book, build or grow a business and make your author emPact.
“Thanks for emPowering me. Now, can you help me make it happen?”
This was a question one of our authors asked. Our commitment to emPowerment runs deep, but we know that marketing makes some authors’ heads spin, and we are in the business of the least amount of head spins possible. So, the simple answer is this: YES!
Our team knows book marketing like the back of our hands. We know the marketing tactics that authors need and which will help you accomplish your goals best. As a boutique marketing agency that specializes in nonfiction author support, we’ve got your back… and your book!
Are you looking to build upon your author platform? Increase your visibility efforts? Write and launch a marketable book? Create systems and structures to ensure your authorpreneur business works for you? Are you looking for speaking engagements, content strategies and creation and more? Our Author emPact Intensives are designed with you and your needs in mind.
How does an Author emPact Intensive work?
I’m so glad you asked! If you are looking for hands-on marketing support—and have already had us create a marketing plan for you—our Author emPact Intensive will help you put your marketing plan into action.
- Author emPact Intensives offer concentrated book marketing support and tactical execution in a week. Seems brief, but we promise it’s packed with a punch. The amount of work our team can do when we are dedicated to you and your needs is immense.
- Prior to Intensive week, we gather information from you to learn about your specific marketing needs and create a prioritized list for execution. This ensures that we are ready to hit the ground running.
- While we begin work early in the week, a kickoff call takes place on Tuesday morning where we discuss the prioritized list and ask questions accordingly. Then, we are off to execution on your behalf.
- During the week, we ask that authors be available via email if needed so that we can ask questions accordingly and receive prompt review and approvals as needed.
- On Friday, we will have a wrap-up call where we outline in detail the movement we have made and any next steps needed. We package up all of the deliverables so that you are emPowered.
While the word “intensive” may make you feel… well, intense… we promise it’s not! In fact, it’s our simple solution to lift your book marketing burden and offer you support where you want and need it most.
How does an Author emPact Intensive work?
I’m so glad you asked! If you are looking for hands-on marketing support—and have already had us create a marketing plan for you—our Author emPact Intensive will help you put your marketing plan into action.
- Author emPact Intensives offer concentrated book marketing support and tactical execution in a week. Seems brief, but we promise it’s packed with a punch. The amount of work our team can do when we are dedicated to you and your needs is immense.
- Prior to the Intensive week, we gather information from you to learn about your specific marketing needs and create a prioritized list for execution. This ensures that we are ready to hit the ground running.
- While we begin work early in the week, a kickoff call takes place on Tuesday morning where we discuss the prioritized list and ask questions accordingly. Then, we are off to execution on your behalf.
- During the week, we ask that authors be available via email, if needed, so that we can ask questions accordingly and receive prompt review and approvals as needed.
- On Friday, we will have a wrap-up call where we outline in detail the movement we have made and any next steps needed. We package up all of the deliverables so that you are emPowered.
While the word “intensive” may make you feel… well, intense… we promise it’s not! In fact, it’s our simple solution to lift your book marketing burden and offer you support where you want and need it most.
Have a specific need or unsure of what could be accomplished? Our packages offer focused solutions!
Much can be accomplished in an Author emPact Intensive, and our goal is to ensure that you receive the marketing support that you, your book and your business will benefit most from. While we customize our support based on your unique marketing needs, take a peek at our packaged Intensives below. You can select a focus for your Intensive based on the package, or we can customize your deliverables. Toggle between the tabs to explore what all we can accomplish in a week!
→ Don’t just write any book; write a book that will sell!
A marketable book is one that will not only be helpful to many but is written with the reader in mind from the beginning. Writing a book can sound dreamy, and yet, when you embark on the journey, it can become downright daunting. We don’t want you to swim in overwhelm. We are happy to toss out a life vest and help you write a book that is marketable.
This Author emPact Intensive includes:
- Stephanie reading your book from cover-to-cover in manuscript mode. We know you are still writing that sucker, but we are happy to weigh in on it in the developmental phase.
- A deep dive of your target reader and a complementary discussion on how you plan to use the book. Knowing your author why and how it converges with a reader’s why is enlightening and emPowering. And, clarity on your target reader is game-changing.
- Insights into how to make your book marketable. This could include content recommendations, but it usually includes suggestions on how to build marketable elements into the book itself.
- Development of a lead magnet and email nurture sequence.* (You will need to have an email marketing system in place to deliver it and a website for a landing page is a nice addition. However, we can help set up the email system if necessary.)
- Publishing insights, including the pros and cons for all types. If self-publishing is an option you are exploring, we also have a self-publishing solution that could suit your needs.
- A customized plan for how you will use the book post production, which provides direction in manuscript development.
→ For some reason, when these two words connect, confusion occurs.
(And if you find yourself in that spot, deep breaths. Most authors do.) Author platform is a buzz phrase many use as they debate how to be seen, how to be heard, and how to sell books. But where do you start? What does it even mean? How do you build one, much less, leverage one. To start, let’s define “author platform.” Author platform is the means by which you sell books. It’s that simple. And, because of its simplicity, it’s unique to each and every author.
This Author emPact Intensive includes:
- Target reader analysis to ensure that you have clarity on who needs your book, who will buy your book, and where they go for trusted information. We uncover their pain points and how you and your book are solutions for them.
- A platform opportunity assessment where we review what your current platform looks like and identify where enhancements could be made. This audit reviews your website, social media accounts and Amazon.
- A review of your website. If you don’t have a website or if you have website enhancement needs, we will discuss if one of our website solutions will work for you.
- Make adjustments to your social media infrastructure and Amazon as needed and as time allows. (Some of these efforts could be extensive so we will prioritize!)
- Setting up an email management system for you if you don’t have one. There may be an additional charge through the email management system should you opt for a paid version of their offering. (We utilize MailChimp as our email management system of choice.)
- The creation of a signup form and welcome email (if a paid version of the EMS is set up).
- A strategy for how to continue to build and leverage your author platform to entice people to learn more and take action.
→ Don’t go looking for your target readers; help them to find you.
In-bound marketing is an approach that ensures those who know about you are aware of your offerings and those who don’t uncover them. Through leveraging your author platform, you are able to authentically tell your story, give value to potential readers and clients, and increase book sales and business growth. We love Marcus Sheridan’s book, They Ask, You Answer, and we are happy to support you in building an in-bound marketing approach that works for you and for those who need you.
This Author emPact Intensive includes:
- Target reader analysis to ensure that you have clarity on who needs your book, who will buy your book, and what their pain points are. What questions do they ask and how do they search for you?
- Clarity on your value and key differentiator, outlining how you can answer the questions to which your target reader is looking for answers. This will begin development of your content strategy.
- Creation of a year-long content strategy that aligns with how your target readers look for information and how you are comfortable and willing to share it. We believe in working smarter, not harder, so we will identify a solution where you can take full advantage of any content you create and leverage it on multiple channels.
- Direction, support and execution as needed on an agreed upon number of blogs or articles to support content development. Or, if video is preferred, support is given to record video segments as the primary means of content creation.
- Creation of an email marketing strategy to ensure that once you draw your readers to you, you keep them engaged. We can set up an email management system for you if you don’t have one. There may be an additional charge through the email management system should you opt for a paid version of their offering. (We utilize MailChimp as our email management system of choice.)
→ You may be faced with a dilemma… a social one.
In a sea of endless marketing options, it can feel overwhelming on where to start and what to put your energy into. Most authors try to be on all social media platforms only to realize that they have the energy and capacity to engage on little, if any, due to being immobilized by it all. Social media has a purpose when it aligns with your overarching strategies, and we help make that happen for you.
This Author emPact Intensive includes:
- A social media opportunity assessment where we review your current social media platform infrastructure and engagement and identify where enhancements could be made. We also uncover where your target reader or clients engage most.
- Making adjustments to your social media infrastructure as needed. We provide infrastructure support for LinkedIn, Facebook, Instagram, Twitter and YouTube. This includes creation of infrastructure graphics and content support where needed.
- Development of a social media plan, complete with content pillars, hashtag research and notable holidays and times of the year.
- Development of a social media grid, which is a branded meme suite that aligns with your goals and your brand.
- Drafting of social media content for 1 month, which includes 3 posts per week / 12 posts total.
- Set up of a social media scheduler if needed and requested. (There may be an additional charge for use of the social media scheduler per the scheduling company.)
→ Get seen, be heard, sell books. That’s our goal for you.
Visibility is categorized as generating awareness of you, your book and your business on other platforms that your target reader or clients are currently engaging on. We focus on micro-media opportunities, however, if you are interested in earned media (traditional media), we can offer support there through a different service. Visibility anywhere doesn’t correlate to emPact. But the right visibility can be game-changing.
This Author emPact Intensive includes:
- Development of an author PR pack, which includes a speaker one-sheet and a podcast pitch sheet. These resources help in securing speaking engagements and increasing the success of your visibility efforts.
- Research of podcasts that align with your message and those of your target readers and proactive pitching for guest interview opportunities. Twenty pitches are included in this package.
- Research of thought leadership opportunities to increase awareness to your target readers. This could include uncovering guest blog or article opportunities, speaking engagements to pitch, etc.
- Outreach to agreed upon thought leadership opportunities and support in content creation if needed and if within timeline scope.
- Strategic partnership research and recommendations for collaboration where appropriate.
→ An authorpreneur business is one that completes the authorpreneur equation: Value + Need = Marketable Solution.
Many authors are authorprenenurs, but the successful ones embrace this title and build a business that is marketable. We help you uncover your marketable solutions and build a business that you love and one that is sustainable. Whether you knew it or not, the moment you published your book, you became an authorpreneur. Might as well make your business a thriving one, right?!
This Author emPact Intensive includes:
- Review of your current business and an opportunities assessment of what your target readers and clients need.
- Support on the development of business frameworks, methods, principles and more to better articulate how you serve your clients, who you serve best and what you should be incorporating into your in-bound marketing strategy.
- Clarity on your business offerings and messaging around each to ensure that you can actively promote. The build out of a CRM tool that will assist with invoicing, proposal sharing, contracts and automated workflows. The CRM we use is Dubsado, and there is a charge to utilize this CRM in your business (but we believe it’s worth it!).
- Support in getting set up with a project management tool. We use ClickUp and help authors leverage the free version to set up project management templates to align with their offerings.
- Set up of an email management system if needed. There may be an additional charge through the email management system should you opt for a paid version of their offering. (We utilize MailChimp as our email management system of choice.)
- Insights on setting up payment processing and other business-related needs that arise.
→ You know where you need to go but you need customized marketing support to get there.
Just like every book is unique, many authors have unique marketing needs to ensure that they are sharing their book and their business with those who need it most. Maybe you have a specific marketing hurdle. Possibly you’ve tried other marketing solutions and nothing is gaining traction. Or you may not even know what the next right step is to ensure that you make your author emPact. Deep breaths. We can help!
This Author emPact Intensive includes:
- Customized marketing support and execution based on your unique book and/or business needs. We help you where you need it and when you need it most!
- A detailed intake form filled out by you prior to the Intensive. During our kickoff strategy call, we identify a list of priorities and offer support accordingly. While not all priorities can be guaranteed to be accomplished within the week, the prioritized list will ensure that we focus our effort on those with the greatest emPact possible.
- Recommendations from our team on how to navigate the hurdle you’re facing and what marketing strategies and tactics can best support. And, best of all, we help execute our recommendations!
Make the Most of Your Author emPact Intensive
One week may not seem like a long time, but our Intensives are jam-packed with support and filled to the brim with value. The most effective and emPactful Intensives are those that fully meet the author’s needs and are aligned with their book, business and marketing goals. Here are some tips to consider when considering and/or preparing for your session.
Reflect & Prepare
Clarify Your Needs
Trust the Process
An Author emPact Intensive may be the right fit for you if:
- You are an author seeking marketing support and execution from book marketing experts.
- You are immobilized by what you should be doing and need help focusing your marketing energy on the most emPactful tactics.
- You are seeking tactical and actionable book marketing advice, strategy and execution support.
- You need help and now! You know that marketing will help you achieve your goals but you need help to make it happen.
- You have specific marketing needs and are looking for trusted experts to not just coach you through it, but roll up their sleeves and help get it done.
An Author emPact Intensive may not be right for you if:
- You are not open-minded to receiving marketing support for your book or your business needs.
- You haven’t began writing your book or don’t even have an idea kernel for a book.
- You don’t believe in the power of marketing as a tool to help you sell more books and build and grow a business.
- You are not sure of your author "why." Knowing your why offers our team directional insights to best support you and your needs.
- You aren't worried about selling books or making a difference in the lives of others through your written words and derivative offerings.
What’s the Investment?
Author emPact Intensive: $2,500
Our Author emPact Intensives are emPactful solutions for authors who are in need of tactical marketing support. Our team is poised to not just offer strategy, but to be a part of the solution execution. Whether you are looking to leverage an Intensive package or seeking customized support, we are ready to help you make your author emPact.
Frequently Asked Questions
Great question! It depends, based on if we have worked with you before or not. Our Author emPact Intensives are created to help authors who have a marketing plan in place to execute it. If you haven’t worked with us yet, take a peek at our emPowered Author Marketing Plan Strategy VIP Day first. During that day, we will support you in creating a book and business marketing plan which outlines what marketing efforts will be the most emPactful for you. We can’t execute marketing support until we have a plan (and honestly, neither can you). But, once that plan is set, we are happy to roll up our sleeves and offer support to get it done!
Our Author emPact Intensives are marketing solutions for authors who know the value of marketing but would love help with marketing execution. Whether marketing makes you want to scream, you don’t have the time needed to invest in it, technology is challenging for you or you just want industry experts to be a part of bringing your plan to life… we are happy to support you!
Our Author emPact Intensives are a 1-week, marketing support effort that allows our team to go deep in your book and/or business marketing needs. We take a very limited number of authors at a time for this service so that we can provide the highest level of support and execution possible. Much can be done in a week when you are our priority!
Speaking of accomplishments, the outcomes of the Author emPact Intensive will vary based on you, your book or business and the unique marketing needs you have. That said, if you select an Author emPact Intensive package, we outline what all is possible within a week for you. For our custom Intensives, we will identify a priority list and our team will work through it over the course of the Intensive, offering support on the efforts with the most emPact first!
We limit the number of authors we take at a time for our Author emPact Intensives each month, so if you are interested in booking an Intensive, schedule an interest chat with Stephanie and, together, we will identify a week that is available and works best for everyone.
Intake forms are really “help us help you” forms. They allow our team to best understand you, your marketing challenges, your goals and how we can offer emPactful support. The intake form also helps us prioritize our efforts so that we can make the most of our week Intensive with you. Prior to the Intensive, preparation is required to ensure that the time is used most effectively. Stephanie spends time prior to the week preparing her thoughts and strategic insights to align with the information you share in the intake form. Please be honest and share as much information as you think Stephanie and the team need to prepare best. Completion of this form is required at least one week prior to the Intensive.
Author emPact Intensives are a virtual experience for authors who are looking for hands-on marketing execution. Our team is poised to roll up our sleeves and make marketing magic. For authors who live in the Greater Louisville area, we would be happy to offer the strategy and wrap up meetings in-person and explore if additional face-to-face time is valuable for the author’s marketing needs. Our priority is to help you accomplish your marketing needs, so we are judicious with the time we spend on calls or in meetings during this week so that we have plenty of time for execution on your behalf.
The most emPactful (and emPowering) Author emPact Intensives are ones where authors prioritize book marketing as their focus for the week. Even if we are in execution mode, requiring minimal Zoom calls, email availability for quick responses to unexpected questions will ensure that the week produces the most deliverables and outcomes possible. You don’t, however, need to take a vacation week from work for us to be most effective. Availability for a strategy call on Tuesday morning and a wrap-up call on Friday afternoon will suffice as long as you or someone on your team is readily accessible via email if needed in between.
Absolutely! Let me give you a rundown on how the Intensive week usually works. On Mondays, our team reviews your intake form, pulls together the assets needed for execution and prioritizes our efforts to ensure we can make the greatest emPact for you. On Tuesday morning, we will have a strategy call with you to outline our priorities, ask questions and hear from you on your biggest needs. Then, we get to work. Throughout the week we will be in execution-mode and will email you accordingly if we have questions, updates or additional context or resources are needed. We will also email you for approvals on our efforts if there are dependencies in place for us to accomplish the needs outlined. On Friday afternoon, we will have a wrap-up call where we provide you the deliverables discussed and share updates on all of our efforts.
Author emPact Intensives are meant to offer done-for-you support, and for authors who are willing to work alongside us during that week, done-with-you is also possible. This is your week and our team is poised to support you however you need support most!
An Author emPact Intensive is a one-time charge of $2,500. Full payment is required prior to scheduling the Intensive and securing your spot on our calendar. Upon completion of the contract, payment of the invoice and agreement to the terms and conditions, you will get a link to fill out an intake form, and the fun begins!
Yay! Congrats on taking this important step in your book marketing journey. If you are ready to get started, click this link, and let’s get a week secured to help you make your author emPact.
