Ready to sleigh the holidays?

The Holiday Book Marketing Collective guides you through the two biggest book sales months of the year, equipping you with tools and support to unwrap book sale success.

  • Discover your place in the festivities, and stand out in the holiday marketing chaos.
  • Work with not against the holidays, maximizing your book’s reach and sales.
  • Embrace nontraditional marketing tactics and end the year with a celebratory toast.
emPower PR Group Marketing Strategy Headline

‘Tis the season to make your book glisten like tinsel and stand out in the holiday marketing frenzy!

As the shopping season dawns and holiday stress looms, our gift to you
is the chance to ease your mind when it comes to achieving book success.

You may know your book’s audience in the off-season, but when it comes to holiday shopping, the rules go completely out the window. Throughout the year, buying habits may follow a predictable pattern, but the holiday season introduces a shift driven by emotions, motivations and other factors that authors should recognize and leverage.

Reflect on your holiday shopping and gifting patterns. Do they mirror your year-round habits? Your marketing strategies should evolve just like your holiday spending behavior does. The season challenges one-size-fits-all approaches, offering authors the chance to harness creativity, expand their outreach and engage new readers. Ready for the tools, support and community to make it happen?

According to…

1 in 4

Books bought in November and December


Books sold around Christmas


Print books sold in November


December book sales revenue over last 5 years


US bookstore annual revenue in Nov and Dec
emPower PR Group Marketing Strategy Session 1

How can the Holiday Book Marketing Collective help?

Grab your share of the two busiest book sales months by unwrapping the secrets of holiday marketing, ensuring your success shines brighter than holiday twinkle lights. Here’s the gifts we give to those who are a part of the Holiday Book Marketing Collective.

  • Daily book marketing guidance and accountability during the peak holiday season, November 1 to January 5.
  • Festive marketing strategies from Thanksgiving to New Year’s and every merry moment in between.
  • Exclusive holiday book marketing insights, templates, promotional strategies and resources to help your book sparkle.
  • Holiday book marketing cheers through a community of like-minded authors ready to sleigh the holidays.
Stephanie offers a magical combination of business savvy, divine inspiration and practical execution that gets you the results you need, all while enjoying the ride. Her passion and enthusiasm are contagious and infuse everything she does with possibility and excitement. You’ll leave full of ideas, energy and strategies to make the most of this festive season!
 Cara Houser, Author of Burned Out to Lit Up

We’ve created the list (and checked it twice).

A sneak peek at what you’ll receive in the Holiday Book Marketing Collective.

How do you get your book out of shopping carts and into the reader’s hands? Do you utilize discounts or offer bonus offerings? Do you focus your efforts on email blasts, social media posts or reaching out to a larger reader community? What is the best use of your limited book marketing time?

We’ll help you get into the holiday spirit by guiding your marketing efforts from November until the beginning of the New Year (and everything in between)! The Holiday Book Marketing Collective includes…

Escape the holiday mayhem with our pre-packaged creative marketing strategies, tailor-made for book marketing promotions. Gain access to ready-to-use strategies and promotional opportunities that sync perfectly with Thanksgiving, Black Friday, Small Business Saturday, Cyber Tuesday, Christmas and New Year’s.

Market your book at your own pace during the hectic holiday craze with on-demand webinars and training offering knowledge and increasing your book marketing skills in the process.

  • Gain access to the recording of the 1 hour webinar “Unwrap Success: Holiday Marketing Strategies for Authors.”
  • Learn how to navigate Canva and BookBrush, two tools to create book branded promotional materials.

Oodles of holiday surprises are shared through template materials and swipe copy, ready for you to give your brand, messaging and outreach a holiday makeover.

  • Benefit from promotional graphics designed with your holiday book marketing needs in mind to update your social media profiles, create eye-catching social media posts and develop holiday cards to send to your connections.
  • Utilize pre-written swipe copy to easily customize for email promotions to your current email list as well as outreach messages to open doors for other opportunities this season.

Stephanie hosts weekly livestreams in the exclusive community highlighting meaningful holiday marketing topics and answering questions in real-time. Her and her team are also active in the community, answering specific questions with guided marketing direction.

Stephanie extends her hand to those who are a part of the Holiday Book Marketing Collective with two unique invitations.

  • A special holiday podcast episode will be released on The emPowered Author Podcast highlighting the books of those who are a part of this collective. This includes a brief interview for the podcast, and all video files will be shared with the author for use in their own promotion as well.
  • For authors who’d also like to take part in a livestream highlighting their book and holiday marketing specials, Stephanie will host individual livestreams allowing each author the chance to promote their offerings on Facebook, LinkedIn and YouTube.

The holidays thrive on togetherness, and our collective is designed with community in mind. While you aren’t required to actively participate in the community portion of this offering, those who do will tap into a wellspring of creative marketing ideas shared among authors, receive mutual support along the way and an inspiring network of like-minded thought leaders, all dedicated to helping each other achieve holiday marketing success. Some creative group promotional efforts will be offered for those interested in participating.

From November 1 through January 5, receive a daily email packed with valuable content, including timely social media prompts for engaging posts. Additionally, gain an early sneak peek into Stephanie’s forthcoming book, The Book Marketing Habit, which offers daily 15-minute book marketing ideas that will help you establish an effective book marketing routine. She’ll share her holiday book marketing habit musts exclusively with you!

your investment

Holiday Book Marketing Collective

Join the Holiday Book Marketing Collective and transform your holiday season into a marketing triumph with expert guidance, festive strategies and a supportive author community that wants you to jingle all the way.



The Holiday Book Marketing Collective includes:

  • Book marketing guidance and accountability during November 1 to January 5.
  • Access to festive self-guided strategies, tactics, training and templates.
  • Opportunity to participate in a like-minded author community.
  • Invitations to unique promotional holiday marketing efforts.

Meet Your Holiday Helpers

This dynamic trio is your holiday season’s secret weapon, combining their expertise and infectious holiday cheer to guide you towards marketing success.

Stephanie Feger Headshot


Founder and Chief Strategist

Jesse White


Director of Operations

Jesse White


Director of Engagement

emPower PR Group VIP Day

Frequently Asked Questions

This is a limited book marketing offering for 2023, which begins November 1, 2023 and will conclude January 5, 2024, supporting authors during the peak holiday book sales season.

Absolutely! While you’ll get the most out of the holiday marketing efforts if you begin participating on November 1, you’ll benefit from the resources if you opt to join afterward as well.

The template materials will center around book marketing efforts for Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Hanukkah, Christmas and New Year’s.

Once you sign up for the Holiday Book Marketing Collective, you’ll receive information on where you can gain access to the template portal where the community also will be available.

The Holiday Book Marketing Collective is a solution for authors who are willing to roll up their sleeves and execute strategic and effective marketing solutions for their books and brands. For authors who would like our team to custom create materials, draft messaging directly for them outside of utilizing the swipe copy and more, our team is happy to explore that in more depth for an additional investment.

Yay! We’re excited to celebrate these holidays alongside you. To get started, full payment is required. Click here to begin!

Let’s unwrap magic together.

Create holiday memories and holiday book sales!

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