Did you know that hosting a podcast can help you be a guest on podcasts?
Hosting a podcast can give other hosts a glimpse into you, your message and your delivery techniques. And boy, will they appreciate that in every marketing effort. Being a guest on podcasts will help you reach people that you never ever would. But the problem is that most authors don’t have a strong call to action when they get a coveted guest opportunity.
During this podcast episode, we explore how hosting a podcast can:
- Help you increase your visibility on other people’s podcasts.
- Offer a way for listeners of other podcasts to get to know you better and build a relationship with you too.
- Become a lead magnet when you are guesting on another podcast.
In every marketing effort you do, remember that it’s not about you, it’s about them. Keep that nugget of info close when you write your book, when you pull together a launch team, when you go to market your book, and when you pitch yourself as a podcast guest. When you focus on the end user first, you realize what they need to help you be successful. A podcast could be that solution to help you get more visibility. Also, remember to focus on what the listeners need and want. They typically love consuming information in this way, and they will likely stay on this platform to continue learning new things. So, if you have a podcast to connect them with, it could be an easy transition for them to come over and learn from you. Being a podcast guest is just as important as being a podcast host.
Here are some of my favorite highlights from this episode:
- Betsy Wallace, the guest on this podcast season, shares more about the podcast she co-hosts and how she identified a need for creating capsule podcasts for others. (6:04)
- If you are guesting on podcasts and don’t have your own, you may be missing an opportunity because listeners are more likely to hop to another podcast than leave the podcast platform. (9:05)
- Don’t miss the point of being a guest on a podcast… to sell more books, deepen your relationship with your listeners, etc. Without a call to action, podcast guesting can be like you throwing spaghetti on the wall and none of it sticking. (12:32)
- Use a podcast to get on a podcast and use a podcast as a tool when you are on one. (13:36)
- If you want to be a podcast guest, you need to think like a podcast host. I dig into some of the things to consider when pitching to become a podcast guest. (15:41)
- What should you include in your podcast if you want to use it both to pitch as a podcast guest and as a call to action? I offer up some tips for consideration. (18:30)
- Are you a speaker? I have an idea on how you can use a podcast on your speaker page on your website. (20:34)
If you are a nonfiction author who is interested in utilizing a capsule podcast as a tactic to support a meaningful marketing strategy for your book or your business, the emPower PR Group can help. Visit our website to learn more about our podcasting for authors solution and download our Author’s Guide to Podcasting resource. Starting a podcast should be strategic, and we are prepped and ready to help you link it to your overarching strategies and ensure that the end result is something that will help differentiate you to your target audience!
Resources highlighted in the episode include the following.
- Betsy Wallace is the co-host of The Dinner Sisters Podcast. Learn more about her podcast and try out the amazing recipes they highlight.
- I reference a 2019 Edison research article which can be found here.
- Learn more about how the emPower PR Group helps authors create podcasts and download the Author’s Guide to Podcasting.
Check out the other episodes in this season of The emPowered Author Podcast.
- 1.1 Don’t Just Be a Guest, Be a Podcast Host
- 1.2 Using a Podcast with an Internal Launch
- 1.3 Using a Podcast with an External Launch
- 1.4 How a Podcast is a Powerful Authorpreneur Tool
- 1.5 How to Use a Podcast for Opt-ins, Lead Magnets and Nurture Campaigns
Listen on your favorite podcast platform.
Watch on YouTube
Podcasting is an industry where what you say really matters. And the people who listen to podcasts are very, very loyal listeners. They might only consume information through podcasts. So if you’re thinking like your target audience and you feel like they engage on podcasts, maybe you should become a guest on other people’s podcasts too.
Stephanie and Betsy love podcast hosting, but they also know that podcast guesting has value. There is a place where the two collide beautifully, and this episode highlights it. Watch episode 1.6 of The emPowered Author Podcast on YouTube.
Memorable Quotes from the Episode
Not sure how a capsule podcast could support your overarching marketing goals and strategies?!
No worries … we’ve pulled out some of the innovative ideas that are shared throughout season one of the podcast and are excited to share those with you — and share how they have a direct correlation to your overarching marketing strategies.
Meet the Podcast Host and Guest
emPower PR Group
Stephanie Feger is passionate about helping authors make their author emPact. As the host of The emPowered Author Podcast, she has merged her love for reading books, writing books and marketing books to help authors be successful by sharing emPactful marketing strategies and tactics through the podcast. As an author herself and a seasoned book marketing expert, her goal is to ensure that authors are strategic and focused when it comes to book marketing.
Betsy Wallace loves to listen to a good podcast and loves creating them! Having co-hosted, produced and edited over 300+ podcasts, she has learned first-hand how to take a powerful message and package it into a meaningful experience for listeners. While her business works with individuals from a wide range of industries, she has seen the power of the capsule podcast for authors in building visibility, creating ongoing engagement, and selling books.