I’m always excited when I look under my family’s Christmas tree at all of the unwrapped boxes of possibilities each year. I, of course, know the contents of most since I’m the one doing the bulk of the wrapping, but seeing the joy on each of my kid’s faces when they analyze the size of each present marked with their name makes it all worth it. When they think I’m not looking, they typically pick one up, giving it a little shake, to see if they can figure out the contents awaiting within. I bet you are equally as giddy when you see a present wrapped just for you — filled with anticipation of what you will uncover. Am I right?!
While getting a gift is thrilling, I find much more joy in the gift-giving experience. Sure, an unexpected gift is definitely something I cherish, but I find the greatest excitement when I have the opportunity to give someone a present that is meaningful and perfect for them. And the gift-giving excitement doesn’t stop with the gifts I get to give my family and friends; it extends to the gifts that I get to give my clients. In fact, the emPower PR Group was designed with gift-giving in mind.
emPower. What does it mean and how is it, truly, a gift in and of itself? When I embarked on blending my love for supporting authors and entrepreneurs with my skillset in communications and marketing, I knew that I wanted to emPower those I got to collaborate with more than just deliverables. I wanted to emPower them with a collection of gifts — the kind of gifts that keep giving.
The Gifts of emPowerment
When you are emPowered, you are given the gift of knowledge. There is no curtain hiding vital information. The information you need to succeed, you have, and you become knowledgeable about what you need to reach your goals.
When you are emPowered, you are given the gift of freedom. You can be what you want to be, go where you want to go, and invest how you want to invest. There is no box you are forced to stay in. You can be free to be you, 100 percent.
When you are emPowered, you are given the gift of choice. You, and only you, get to choose your destiny. You get to choose how much time you give and how much growth you seek. The choice is and always will be in your hands.
When you are emPowered, you are given the gift of purpose. Your purpose is your everything — it’s your guiding star, your reason to get up each morning and the cornerstone for every decision you make.
When you are emPowered, you are given the gift of creativity. You will be prepped with the tools you need to succeed, but you are the one who carries the creative license of your business. You can get creative in your offerings, your marketing approaches and your business strategies.
When you are emPowered, you are given the gift of visibility. You are equipped with the strategy, the infrastructure and the knowledge to be visible and you have the courage and confidence to maintain it.
When you are emPowered, you are given the gift of relevance. You know your target audience and you know what their needs are, making you and your message relevant to meet their needs on an ongoing basis.
When you are emPowered, you are given the gift of connection. You know the value of meaningful connection — with your current clients, with your potential clients, with your collaborators and with your team — and you are equipped to engage in ways that build upon it.
When you are emPowered, you are given the gift of vision. Your eyes are focused on making strategic moves with precision and purpose, which provides you clarity on what you should and shouldn’t be spending your energy on and the vision needed to stay focused on your goals.
When you are emPowered, you are given the gift of guidance. You have a supporter who has guided you to where you are now, and you are left with the insights to choose the best path forward toward success.
When you are emPowered, you are given the gift of encouragement. You have someone cheering you on and providing you the encouragement you need to believe in your work, believe in the possibilities, and believe in you.
When you are emPowered, you are given the gift of authenticity. You can be you. And being you is exactly what your key differentiator is. Your target audience will feel that gift and will connect with you because of it.
Not all gifts come with handmade bows situated perfectly on top of a wrapped box. In fact, in my opinion, some of the best gifts are the ones that don’t fit in any box and are delivered in ongoing and unexpected ways. emPowerment is a gift, and it’s one that we — here are emPower PR Group — truly cherish.