Marketing Strategy Session – emPower PR Group

Much can be accomplished in an hour.

Imagine what you can do in just 60 minutes.

Are you ready to use that time to propel your book marketing efforts?

1 hour. 60 minutes. 3,600 seconds. There is so much potential those moments hold. You could …

All great ways to spend your time. Or you could invest in it and …

Here at the emPower PR Group, we are dedicated to making every hour count. Especially the hour we spend in a Marketing Strategy Session.

Stephanie Feger

Methodical. Intuitive. Strategic. Empowering.

Authors have used those words to describe how I dive into their book marketing efforts and identify areas of opportunity and tangible marketing solutions.

As the founder and chief strategist of the emPower PR Group, I love helping nonfiction authors develop meaningful marketing approaches to tackle their goals.

And I’d love to spend an hour helping you develop yours!

One hour can make all the difference. Get marketing insights and actionable tips that emPower your book or business in this strategy session.

Get actionable advice from a seasoned book marketing professional.

One of Stephanie’s superpowers is strategy development, and she’s never short of endless innovative and effective marketing strategies for authors to consider and implement. And, as an author herself, she understands what is needed to help you accomplish your book marketing goals.

Embark on a jam-packed 60-minute session with Stephanie, and be prepared to walk away with an action plan to help you move forward with methodical and effective purpose. While all of your marketing needs can’t be fixed in an hour, rest assured that you will walk away with a plan on how to build and maintain momentum toward your identified marketing goals.

So, how does a Marketing Strategy Session work?

Excellent question! After you decide to move forward with a Marketing Strategy Session, you’ll receive a link to schedule a 1-hour time slot that works for your schedule. Then, the fun begins!

To ensure that our 60 minutes together is most effective, prior to our call you will be asked to answer a few questions so that your marketing needs are clearly articulated prior to the call.
Your Marketing Strategy Session will align with the marketing needs that you shared prior to the call and the 1-hour Zoom call will be recorded so you have access to it whenever you’d like a boost of marketing momentum! Get ready because Stephanie will have loads of ideas for you to consider, reflect upon, and implement!
Following the call, you will receive high-level notes on next steps, deliverables (if applicable), and other information on your marketing goal and the progress made toward tackling it.

Tips to Make the Most of Your Marketing Strategy Session

While a lot can be accomplished in an hour, the most successful Marketing Strategy Sessions are those that are well thought through by the author based on their needs and marketing goals. Here are some tips to consider when considering and/or preparing for your session.

Reflect and Come Prepared

Reflect on your book marketing challenges and clearly identify the hurdles that you have met thus far in your efforts and/or could be potential challenges you’ll face. Be sure to share those with Stephanie prior to the call.

Have Clarity on Your Goal(s)

Identify up to 3 goals that you have for your book and/or business’ success. You may have already articulated your marketing goals, but if you haven’t consider the goals you have for your efforts as a whole. (This could align with book sales, business growth, etc.) Prioritize your goals. Typically, a 1-hour strategy session allows time for discussion around one goal, but have up to two additional goals on hand just in case time allows!

Know What You Want to Tackle

Have clarity on what you want to accomplish from the session. Are you wanting assistance in outlining a marketable book? Are you seeking book launch guidance? Do you have plans to leverage social media for ongoing promotion? Those who have clarity find the greatest success from this offering.

Know Your What You Need Help With Most

Don’t be afraid of acknowledging what you know and what you don’t know. You wrote a book (or are preparing to write one) and THAT is your zone of genius. Marketing may not be. And that’s okay! Let Stephanie know what your marketing strengths are and where you feel overwhelmed. She can (and will) help!

Be Open-Minded and Trust the Process

Stephanie has been in the industry for years and she has written several of her own books too. She understands where you are and she knows where you need to go. She will help you get there! And if there are additional opportunities to help you, she will share those, too, during and after your session.

A Marketing Strategy Session may be the right fit for you if:

You are a nonfiction author seeking sound marketing insights from someone who has been there and understands.
You are unsure what the first or next marketing step should be to tackle your goals.
You are seeking high-level as well as tangible and actionable book marketing advice.
You aren’t sure if you’d like to dive into a signature program offering and would like to get some advice now to take action on immediately.
You have specific marketing needs and would find insights from a seasoned professional valuable.
You have a book concept in your mind, a book ready to publish, a book in your hand or a business that you are looking to build or grow that aligns with your book’s message.

A Marketing strategy session may not be right for you if:

You are a fiction author seeking marketing advice (we focus on nonfiction, but would be happy to recommend others who may be able to help!).
You are not open to receiving marketing advice to support your book and business needs.
You haven’t written a book or don’t even have an idea kernel for a book idea.
You don’t believe in the power of marketing.
You know what you need and you know it will take longer than an hour to make it happen. (Don’t fret! We have other programs for these authors and we’d love to discuss if they are a good fit for you.)
You aren't worried about selling books or making a difference in the lives of others through your written words and derivative offerings.

What is the Investment?

Marketing Strategy Session - $500

This is a one-time 60-minute strategy session with Stephanie Feger, founder and chief strategist of the emPower PR Group.

Frequently Asked Questions

How soon can I book a Marketing Strategy Session?

Typically, a Marketing Strategy Session can be booked and executed as fast as a week from interest. This will give Stephanie enough time to review your intake form and prepare for your time together. However, this is dependent upon everyone’s calendar availability.

Why do I have to submit an intake form prior to the session?

While a Marketing Strategy Session is scheduled for an hour of 1:1 coaching and strategy development, preparation is required to ensure that hour is used most effectively. Stephanie spends time prior to the session preparing her thoughts and strategic insights to align with the information you share in the intake form. Please be honest and share as much information as you think Stephanie needs to prepare best.

I’m not sure the best marketing next step for me. Should I start with a Marketing Strategy Session?

The short answer is, it depends! And because we believe in emPowering you every step of the way, we are happy to connect with you for a free interest chat prior to you scheduling a Marketing Strategy Session. This 15-minute call will allow you to provide Stephanie a high-level overview of your needs and she can identify if a Marketing Strategy Session is the right solution for you depending upon your needs. That said, typically a Marketing Strategy Session is a great first step!

What’s the investment and what’s the payment process?

A Marketing Strategy Session is one time charge of $500. Full payment is required prior to scheduling the session. Upon completion of the contract, payment of the invoice and agreement to the terms and conditions, you will get a link to get the call on the books and the fun begins!

I'm ready to move forward! What's the next step?

Yay! Congrats on taking this important step in your book marketing journey. If you are ready to get started, click this link and let’s get going!