Authorpreneurs

Four Reasons Why Authors Should Consider Hosting a Podcast

Thump. Thump. Thump. Is the mic on? Are we recording yet?! I was watching the movie, Sing, with my family recently and in addition to belting out the beautifully selected soundtrack, I found myself feeling the varied emotions all of the characters felt stepping on stage for the first time.

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Marketing Habits
Marketing Insights

Work Smarter, Not Harder with Meaningful Marketing Habits

Habits. They are little micro movements that we do over time that our brain realizes, “Hey, if I keep doing this, I’ll get the results that I’m craving.” So our brain turns these habits into our daily actions and, without us knowing it, we have a routine that keeps us

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Authorpreneurs

A Book Can be the Beginning of Building (or Growing) a Business

Every author is really an authorpreneur. Behind the book is an author. And behind the author is really an authorpreneur. The emPower PR Group loves helping authorpreneurs identify how to build (or grow) their business to work for them in alignment with their book. Are you ready? Your business could be just one book away.

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Authorpreneurs

Three Tips for a Successful Book Launch (or Re-Launch)

You’ve published your book. Now what?! Or you’re about to, and you want to make sure it’s done right. You wrote a book you are proud of, and you want it to succeed. Whether you are looking to launch or relaunch your book, these three marketing tips are bound to help you launch to success.

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Authorpreneurs

Marketing Insights to Achieve the Book Success You Deserve

I don’t know about you, but I look forward to the New Year. There’s something invigorating about a new planner, a fresh perspective and 365 days of opportunity. Even though there is only a day difference between December 31 and January 1, it feels like a massive life change when

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Marketing Insights

Book Marketing Tips for Authors Using a Pseudonym

As I help my kiddos perfect their costumes for tonight’s festive endeavors (for those reading this days, weeks or years later … it’s Halloween!), I’m finding an odd connection between the joy of putting on a different persona one day each year with a recent question I was asked by

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Marketing Insights

Understand What They Value

I remember trudging into my local craft store for the umpteenth time pulling my blue rolling cart that I had purchased with my hard-earned money from my door wreath business. Instead of purchasing products that day, I was going to teach others what to do with the products that they

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Business Growth

Taking It to the Bare Roots

With a chai tea in one hand and a handful of dirt in the other, I decided it was time to take a stab at the sore eye in the room and not neglect it any longer. Who knew that a Saturday morning would be the perfect conditions for a

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Marketing Insights

The Social Dilemma

I remember when I started working in the marketing field, social media was a completely foreign concept for businesses. Facebook had just launched, and the rest of the world was trying to figure out what it meant to “poke” another person on the platform and why anyone would care about

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Business Growth

The Gifts of emPowerment

I’m always excited when I look under my family’s Christmas tree at all of the unwrapped boxes of possibilities each year. I, of course, know the contents of most since I’m the one doing the bulk of the wrapping, but seeing the joy on each of my kid’s faces when

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Business Growth

Focus on Your Steps

Two years ago, I was approached by someone who had watched my journey from a seemingly comfortable and consistent job to an entrepreneurial life filled with lots of unknowns with a simple but game-changing question. “Stephanie,” he asked. “If you knew what it would have taken for you to get

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