Do you have beagle syndrome? I’ve published a book and yet I find myself wondering where to go? What should I do next? Should I go here? No, there? No, where?! Do you feel more like a squirrel some days? Maybe I’ll jump here or there or in your gutters
I, one-hundred percent, believe that divine appointments happen daily, and my meeting with Shannon Carroll is proof of it. ✔️ We were both at the same writer’s retreat, and yet we didn’t know each other.✔️ We had some overlapping connections, and she had seen me, but I hadn’t known of
Very few people (authors included) are comfortable talking about money. Sure, who wouldn’t love discussing royalties, but the financial investment it takes to bring a book to life isn’t a topic of conversation many enjoy and look forward to. However, when it comes to writing, publishing and marketing a book,
Did you know that hosting a podcast can help you be a guest on podcasts? Hosting a podcast can give other hosts a glimpse into you, your message and your delivery techniques. And boy, will they appreciate that in every marketing effort. Being a guest on podcasts will help you reach
Gone are the days where your target reader and/or client will dive into your community without getting something in return. Getting these people on your email list is pivotal for you, but they won’t give up their prime inbox real estate for nothing. Cue the marketing jargon that makes most
Are you an authorpreneur? Do you even know what that word means?! Well, if I were to take a guess, I would say abso-freaking-lutely you are! If you are an author, you get the beautiful privilege of adding authorpreneur to the list as well because the moment you launch a
When most people think about a book launch, they think about an external book launch—a hard launch to the masses. As you consider your external book launch approaches, remember to reflect on your target audience and niche, niche, niche! An external book launch is always exciting, but think about how
Launching a book is scary, invigorating and every emotion in between. I know this because I’ve lived it. I remember the day that I launched my first book, and it brought with it a wave of emotions. But I thank my launch team who provided me support along the way.
Many authors look to podcasting as a part of their visibility strategy. Getting on other podcasts as a guest offers an opportunity to reach more people through trusted platforms that they are engaging with. But what if you are that trusted source, and what if you have a podcast that
What if I told you that some of the unique book marketing ideas weren’t the hardest to make happen? The ones that required oodles of budget dollars? Or the ones that feel so out of reach? Instead, what if I told you that they may be right under your nose
There are a few words in the marketing world that some may think are of a different language altogether. Phrases like … lead magnet and nurture sequence … or words such as opt-in and platform. As I strategize with authors, however, I realize that the word itself may not be
Thump. Thump. Thump. Is the mic on? Are we recording yet?! I was watching the movie, Sing, with my family recently and in addition to belting out the beautifully selected soundtrack, I found myself feeling the varied emotions all of the characters felt stepping on stage for the first time.
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