Show Notes

Did you know that hosting a podcast can help you be a guest on podcasts? Hosting a podcast can give other hosts a glimpse into you, your message and your delivery techniques. And boy, will they appreciate that in every marketing effort. Being a guest on podcasts will help you reach people that you never ever … Read more

Gone are the days where your target reader and/or client will dive into your community without getting something in return. Getting these people on your email list is pivotal for you, but they won’t give up their prime inbox real estate for nothing. Cue the marketing jargon that makes most authors nauseated: opt-ins, lead magnets … Read more

Are you an authorpreneur? Do you even know what that word means?! Well, if I were to take a guess, I would say abso-freaking-lutely you are! If you are an author, you get the beautiful privilege of adding authorpreneur to the list as well because the moment you launch a book, you are also launching … Read more

When most people think about a book launch, they think about an external book launch—a hard launch to the masses. As you consider your external book launch approaches, remember to reflect on your target audience and niche, niche, niche! An external book launch is always exciting, but think about how exciting it could be with … Read more

Launching a book is scary, invigorating and every emotion in between. I know this because I’ve lived it. I remember the day that I launched my first book, and it brought with it a wave of emotions. But I thank my launch team who provided me support along the way. Had I been emPowered with … Read more

Many authors look to podcasting as a part of their visibility strategy.  Getting on other podcasts as a guest offers an opportunity to reach more people through trusted platforms that they are engaging with. But what if you are that trusted source, and what if you have a podcast that drives your target readers to … Read more