What if I told you that some of the unique book marketing ideas weren’t the hardest to make happen? The ones that required oodles of budget dollars? Or the ones that feel so out of reach? Instead, what if I told you that they may be right under your nose and at the tips of … Read more
Habits. They are little micro movements that we do over time that our brain realizes, “Hey, if I keep doing this, I’ll get the results that I’m craving.” So our brain turns these habits into our daily actions and, without us knowing it, we have a routine that keeps us moving toward our goals. For … Read more
As I help my kiddos perfect their costumes for tonight’s festive endeavors (for those reading this days, weeks or years later … it’s Halloween!), I’m finding an odd connection between the joy of putting on a different persona one day each year with a recent question I was asked by an aspiring author. (Yes, when … Read more
I remember trudging into my local craft store for the umpteenth time pulling my blue rolling cart that I had purchased with my hard-earned money from my door wreath business. Instead of purchasing products that day, I was going to teach others what to do with the products that they could pick up any day … Read more
I remember when I started working in the marketing field, social media was a completely foreign concept for businesses. Facebook had just launched, and the rest of the world was trying to figure out what it meant to “poke” another person on the platform and why anyone would care about learning what someone else was … Read more
I probably shouldn’t admit this, but my most profound marketing insight came in one of the most peculiar and unexpected of circumstances. I just laughed with a client this week about how college is about learning, but most of it is outside of the classroom. There’s much truth to that, and while I learned a … Read more
Successful book marketing requires a splash of passion. Well, maybe not just a splash, but rather a whole soaking of it! Passion is to an author as relaxation is to a beach, determination is to a marathoner, and curiosity is to a young kiddo. They are synonymous. They are one-in-the-same. If you have kids, you … Read more
No one could have predicted it coming. Truly. It was as if out of thin air what we all knew to be normal was turned upside down in every way. What people are now dubbing “The Great Lockdown” has changed lives and businesses in ways we are still trying to figure out. I suspect only … Read more
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