I remember when I started working in the marketing field, social media was a completely foreign concept for businesses. Facebook had just launched, and the rest of the world was trying to figure out what it meant to “poke” another person on the platform and why anyone would care about learning what someone else was … Read more
I probably shouldn’t admit this, but my most profound marketing insight came in one of the most peculiar and unexpected of circumstances. I just laughed with a client this week about how college is about learning, but most of it is outside of the classroom. There’s much truth to that, and while I learned a … Read more
Successful book marketing requires a splash of passion. Well, maybe not just a splash, but rather a whole soaking of it! Passion is to an author as relaxation is to a beach, determination is to a marathoner, and curiosity is to a young kiddo. They are synonymous. They are one-in-the-same. If you have kids, you … Read more
No one could have predicted it coming. Truly. It was as if out of thin air what we all knew to be normal was turned upside down in every way. What people are now dubbing “The Great Lockdown” has changed lives and businesses in ways we are still trying to figure out. I suspect only … Read more