Every Author Needs an Author Brand (And Hint … That’s Different Than Your Book Brand)


There are a few words in the marketing world that some may think are of a different language altogether. Phrases like … lead magnet and nurture sequence … or words such as opt-in and platform.  As I strategize with authors, however, I realize that the word itself may not be unheard of. Instead, it’s likely … Read more

Book Marketing Tips for Authors Using a Pseudonym

October 2021 Blog Photo

As I help my kiddos perfect their costumes for tonight’s festive endeavors (for those reading this days, weeks or years later … it’s Halloween!), I’m finding an odd connection between the joy of putting on a different persona one day each year with a recent question I was asked by an aspiring author. (Yes, when … Read more