There are a few words in the marketing world that some may think are of a different language altogether. Phrases like … lead magnet and nurture sequence … or words such as opt-in and platform. As I strategize with authors, however, I realize that the word itself may not be unheard of. Instead, it’s likely … Read more
Thump. Thump. Thump. Is the mic on? Are we recording yet?! I was watching the movie, Sing, with my family recently and in addition to belting out the beautifully selected soundtrack, I found myself feeling the varied emotions all of the characters felt stepping on stage for the first time. Excitement. Fear. Worry. Exhilaration. It … Read more
Every author is really an authorpreneur. Behind the book is an author. And behind the author is really an authorpreneur. The emPower PR Group loves helping authorpreneurs identify how to build (or grow) their business to work for them in alignment with their book. Are you ready? Your business could be just one book away.
All I have to say to a crowd of people is that I’m an author, and I see this statistic to be true: over 80 percent of Americans feel they have a book in them that is calling to be written, published and shared! That’s exciting, especially since I know, first-hand, how stories (and books) … Read more
I don’t know about you, but I look forward to the New Year. There’s something invigorating about a new planner, a fresh perspective and 365 days of opportunity. Even though there is only a day difference between December 31 and January 1, it feels like a massive life change when the ball drops and the … Read more