Has hosting a podcast always been something you’ve dreamed of doing or something you’d like to give a try?

Are you just now realizing that it could be an effective tactic in a marketing strategy that you have for your book or your business?

Have you been unsure how podcasting could play a meaningful role in helping you share your important message with those who desperately need it, want it and will buy it?

Podcasts give you a great opportunity to reach new people in new ways. Being a guest on podcasts plays an important role in your marketing approach but creating your own podcast where you can drive the message may be a smart tactic to consider as well. As with most exciting and new endeavors, when a podcast is in alignment with an overarching marketing strategy, it can very well be one of your most impactful marketing tactics yet. And here’s why …

According to podcast host BuzzSprout, “for every podcast, there are 750 blogs and 29 YouTube channels.” Wow! What this means for you — writers, authors and authorpreneurs out there —is that there is less competition, less noise and more opportunity to be seen and heard in the podcast space.

Is now the right time to start a podcast?! If it aligns with a marketing strategy within your overarching marketing plan, the answer may be possibly.

The entire first season of The emPowered Author Podcast is dedicated to this topic and filled to the brim with valuable insights to help you learn more about how hosting a podcast — a capsule podcast, that is — could be an effective tool to achieving your goals.

Not sure how a capsule podcast could support your overarching marketing goals and strategies?!

No worries … we’ve pulled out some of the innovative ideas that are shared throughout season one of the podcast and are excited to share those with you — and share how they have a direct correlation to your overarching marketing strategies.

Podcast Opt-In Graphics

What is a capsule podcast, you ask?!

Great question!

A capsule podcast is a limited edition, 6-episode, promotional series pop-up podcast that is a great solution for authors looking to launch a podcast without the hassle, stress or time or financial commitment that comes with a long-term podcast.

A podcast — a capsule podcast, that is — could be an effective tool to:

The emPowered Author Podcast

Meet the Team

Stephanie Feger Headshot

Stephanie Feger

Stephanie Feger, owner and chief strategist of the emPower PR Group, is passionate about emPowering nonfiction writers, authors and authorpreneurs with laser-focused marketing strategies and tactics to help them write books that sell, promote their books to those who need and want them most, and build a meaningful business from a message that is emPowering. Stephanie doesn’t believe in movement without strategy, and always keeps strategy front and center. She has also seen how emPowered people emPower people. In fact, her business is built around it!


Betsy Wallace

Betsy Wallace, owner of Capsule Podcast and podcast co-host and producer of the Dinner Sisters Podcast, loves to listen to a good podcast and she loves creating them! Having co-hosted, produced and edited over 300+ podcasts, she has learned first-hand how to take a powerful message and package it into a meaningful experience for listeners. While her business, Capsule Podcast, works with individuals from a wide range of industries, she has seen the power of the capsule podcast for authors in building visibility, creating ongoing engagement, and selling books!

Stephanie and Betsy have joined forces to create a capsule podcast offer for writers, authors and authorpreneurs who are ready to invite a podcast into their marketing efforts. The Capsule Podcast for Authors provides you with a beautiful blend of marketing strategy and tactical support, leaving you with 6 jam-packed, value-filled podcast episodes to integrate into your marketing efforts.

The Capsule Podcast for Authors includes:

Investment: $875

The Capsule Podcast for Authors, which is a $875 one-time investment, includes the support and development of a 6-episode custom-designed podcast.

You may want to go all-in and ensure that your capsule podcast is branded from top to bottom — outside of just the content! We have some additional add-ons that you may want to consider:

We want your capsule podcast to be a success, so let us know what other ways we could help you make that happen and we are happy to explore supporting you in those ways, too!

Frequently Asked Questions