Has hosting a podcast always been something you’ve dreamed of doing or something you’d like to give a try?
Are you just now realizing that it could be an effective tactic in a marketing strategy that you have for your book or your business?
Have you been unsure how podcasting could play a meaningful role in helping you share your important message with those who desperately need it, want it and will buy it?
Podcasts give you a great opportunity to reach new people in new ways. Being a guest on podcasts plays an important role in your marketing approach but creating your own podcast where you can drive the message may be a smart tactic to consider as well. As with most exciting and new endeavors, when a podcast is in alignment with an overarching marketing strategy, it can very well be one of your most impactful marketing tactics yet. And here’s why …
According to podcast host BuzzSprout, “for every podcast, there are 750 blogs and 29 YouTube channels.” Wow! What this means for you — writers, authors and authorpreneurs out there —is that there is less competition, less noise and more opportunity to be seen and heard in the podcast space.
Is now the right time to start a podcast?! If it aligns with a marketing strategy within your overarching marketing plan, the answer may be possibly.
The entire first season of The emPowered Author Podcast is dedicated to this topic and filled to the brim with valuable insights to help you learn more about how hosting a podcast — a capsule podcast, that is — could be an effective tool to achieving your goals.
Not sure how a capsule podcast could support your overarching marketing goals and strategies?!
No worries … we’ve pulled out some of the innovative ideas that are shared throughout season one of the podcast and are excited to share those with you — and share how they have a direct correlation to your overarching marketing strategies.
What is a capsule podcast, you ask?!
Great question!
A capsule podcast is a limited edition, 6-episode, promotional series pop-up podcast that is a great solution for authors looking to launch a podcast without the hassle, stress or time or financial commitment that comes with a long-term podcast.
A podcast — a capsule podcast, that is — could be an effective tool to:
- Build a loyal following as it gives people a chance to hear you and learn more about you, the author behind the book and the business.
- Utilize with an internal launch team, rallying them together by sharing behind-the-scenes insights along your book writing, publishing and launching journey.
- Integrate into an external book launch, adding a unique and creative tool to help you reach people who may just become your next superfans.
- Include as a tool in your authorpreneur toolkit, giving you an innovate way to engage your readers as well as inspire potential organizations, media outlets and even podcasts to invite you to come speak to their audiences.
- Level up your approach to building, growing and engaging your list of dedicated followers and supporters.
Meet the Team
Stephanie Feger
Stephanie Feger, owner and chief strategist of the emPower PR Group, is passionate about emPowering nonfiction writers, authors and authorpreneurs with laser-focused marketing strategies and tactics to help them write books that sell, promote their books to those who need and want them most, and build a meaningful business from a message that is emPowering. Stephanie doesn’t believe in movement without strategy, and always keeps strategy front and center. She has also seen how emPowered people emPower people. In fact, her business is built around it!
Betsy Wallace
Betsy Wallace, owner of Capsule Podcast and podcast co-host and producer of the Dinner Sisters Podcast, loves to listen to a good podcast and she loves creating them! Having co-hosted, produced and edited over 300+ podcasts, she has learned first-hand how to take a powerful message and package it into a meaningful experience for listeners. While her business, Capsule Podcast, works with individuals from a wide range of industries, she has seen the power of the capsule podcast for authors in building visibility, creating ongoing engagement, and selling books!
Stephanie and Betsy have joined forces to create a capsule podcast offer for writers, authors and authorpreneurs who are ready to invite a podcast into their marketing efforts. The Capsule Podcast for Authors provides you with a beautiful blend of marketing strategy and tactical support, leaving you with 6 jam-packed, value-filled podcast episodes to integrate into your marketing efforts.
The Capsule Podcast for Authors includes:
- 1 30-minute strategy session to learn more about your podcast needs, identify a specific type of podcast approach, and determine the cadence of messages that are shared.
- A custom-recommended 6-episode series for you to use as a guide to develop your capsule podcast.
- Strategic guidance and support in identifying the key takeaways from each podcast in the series.
- 1 30-minute session to talk through the specific episodes, undergo a brief media training (which helps in podcasting!) and do a practice run.
- Technical support on the recording of 6 episodes.
- The opportunity to select from a limited suite of music for your podcast (or the opportunity to get podcast music custom-made just for your podcast needs!).
- Editing and finalizing 6 podcast episodes.
- Guidance on where to host the episodes and tips on how to utilize the capsule podcast.
Investment: $875
The Capsule Podcast for Authors, which is a $875 one-time investment, includes the support and development of a 6-episode custom-designed podcast.
You may want to go all-in and ensure that your capsule podcast is branded from top to bottom — outside of just the content! We have some additional add-ons that you may want to consider:
- Custom Podcast Music: Podcast music gives you the opportunity to set the tone immediately on your podcast. Have a talented arranger, music writer and audio engineer custom create podcast music to beautifully align with your brand and your message.
- Author and Authorpreneur Branding: Do you have an author brand and need support in creating materials to promote your podcast including your podcast artwork. We can help! Or, are you in need of an author brand altogether? We can help with that too!
- Show Notes and Other Content: Need help crafting a podcast description, show notes and website landing page content to connect to your podcast, we have you covered there, too.
We want your capsule podcast to be a success, so let us know what other ways we could help you make that happen and we are happy to explore supporting you in those ways, too!
Frequently Asked Questions
The execution of a capsule podcast requires a collaboration with the author and the production team. Our goal is to help you strategize, produce and package a meaningful capsule podcast in 3-4 weeks, however there are other deciding factors that could impact the timeline. Prior to moving forward with the development of a capsule podcast, a strategy session is held to ensure everyone has clarity on expectations, timelines and requirements needed to make a beautiful end product.
The Capsule Podcast for Authors package offer up to 6 episodes included within the package. We have found that 6 episodes gives authors and authorpreneurs enough bite-sized space for sharing meaningful content in a way that consumers want. It’s just enough — not too much, not too little!
What happens if you love the 6-episode podcast experience and want more! Great, we are happy and ready to help you. We record capsule podcasts in 6-episode seasons, but should you find the capsule podcast experience one that would be great for an ongoing podcast or another tactic in your overarching marketing strategy, let us know! We love helping you meet and achieve your goals!
The development of a capsule podcast is a collaboration between you — the author or authorpreneur — Stephanie Feger (your strategist) and Betsy Wallace (your producer). At the start of our collaboration, we begin with a strategy call which will help determine the format of the podcast to ensure it aligns with your needs. As the author, you will want to set aside time to craft your messages for each podcast, although you will be given some templated direction on how to do so.
When you are ready to record your podcast, we suggest that you set aside a few hours to record all 6 episodes in one sitting if possible. You will also want to plan time for content creation for show notes, as well, should you opt to do that yourself.
In all, plan for at least 8 hours of your time to strategize, outline, record, review and create associated content for your capsule podcast.
Take a deep breath. We have you covered! Our team will offer you media training which will help you not only with your capsule podcast, but also assist you in being a guest on other podcasts!
Yes! After the podcast layout and recordings are complete and agreed upon, one podcast episode will be formatted for you to review, make suggestions on, and approve. That podcast episode will be used as a template for the rest of the 6 episodes.
We love that our capsule podcasts help eliminate the need for most ongoing costs of creating a podcast, however, you will want to be prepared to pay a podcast hosting fee should you choose to put your podcast up on the typical podcast platforms. It’s a nominal fee, and we are happy to make some recommendations for podcast hosting that we love!
Yay! We are so excited to get the chance to work with you. We’d love to chat with you to learn more about your needs and determine how we can best support them. Schedule a chat with us when you are ready to get started. From this chat, we will pull together a customized proposal for you. A 50% deposit and signed contract is required to get you officially on the schedule and begin our work together.
The investment for the Capsule Podcast for Authors package begins at $875 for a 6-episode capsule podcast. Additional support including author branding, podcast art, custom music and content development are added on to the package price and can be discussed in more depth on our first chat!
Payment in full is required to begin our work together.
