What’s your brand?

You’ve probably heard the term “branding” and likely know that you need a brand of your own, but where do you start? What does that mean for you — the aspiring or established author — and how is your author brand different from your book brand? If all of this makes your head start to spin, take a deep breath and rest easy, because we’ve got you covered!

  • Branding isn’t meant to overwhelm; it’s meant to articulate.
  • Branding isn’t meant to be an afterthought; it’s meant to be all thoughts combined!
  • Branding isn’t meant to be a tactic of a strategy; it’s meant to bring your strategy to life.

Every (business) brand — especially your author brand — tells a story. When done right, a brand tells the story you want to share in a way that inspires people to take action, exactly how you would like them to. It’s the connecting piece of your business’ overarching story, and even though it’s usually wrapped up with a logo, your brand is much bigger than you realize.

A Forbes article noted that “digital marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day.” Each ad has a brand, each brand tells a story, and each story hopes to inspire action. With that many brands to compete with, you want to make sure your brand stands out (in a good way, of course!).

Are you ready to develop an author brand? Do you even know how an author brand can be different than a book brand?

The entire second season of The emPowered Author Podcast is chockfull of insights on author brands. We’ll help you determine how best to collaborate with a team to bring your author brand to life, while ensuring it tells a story that compels meaningful engagement.

Before any branding discussion, you should give some thought to your overarching goals and the strategies you currently have in place to achieve them.

To help you be prepared for a deeper branding discussion—with us or with another team of marketing experts—download our Branding Brainstorm Guide. This Guide will help you be able to articulate your vision for your brand, your book and your business so that you are ready to work with a team to bring it to life.

Branding Brainstorm Guide

So, how is an author brand different from a book brand?

Great question!

Many authors see these brands as one in the same. But let me tell you, that is usually not the case. You, my author friend, are bigger than your book. Your book is an offering you provide, but you likely have other offerings, too, that you seek to share with the world (or are sharing already)! Your author brand tells a story—your story—and your story isn’t limited to your book. It’s bigger than it.

Your author brand…

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Meet the Team


Stephanie Feger

Stephanie Feger, owner and chief strategist of the emPower PR Group, is passionate about emPowering nonfiction writers, authors and authorpreneurs with laser-focused marketing strategies and tactics to help them write books that sell, promote their books to those who need and want them most, and build a meaningful business from a message that is emPowering. Stephanie doesn’t believe in movement without strategy, and always keeps strategy front and center. She has also seen how emPowered people emPower people. In fact, her business is built around it!

Madelyn Copperwaite

Madelyn Copperwaite

Madelyn Copperwaite is the emPower PR Group’s graphic design extraordinaire and author brand expert. Her work is a blend of creative genius and focused strategy, making her a key player in any design elements authors and authorpreneurs may need. While she loves developing marketing materials, she thrives in brand development. The challenge of taking a business’ vision and impact — something that is not easy to articulate — and creating a brand identity that captures the story in a single identity is a challenge she will take on any day.

Stephanie and Madelyn help authors and authorpreneurs in bring their brands to life. Depending upon your specific branding needs, one of these three packages will meet you where you are and help you get where you need to go.

Author Brand

$ 600
  • Build your author brand with purpose and strategy. This package includes:
  • A strategy session to kick off the design process as well as a follow-up discussion with insights and tips on how to best utilize your brand as an author.
  • The development of three author brand designs options for your consideration.
  • A brand package complete with fonts, color palette, and variations of your brand logo.

Authorpreneur Bundle

$ 850
  • Build your authorpreneur business with these must haves. This digital package includes:
  • Digital design files leveraging your author brand to create business essentials to help you build and grow your authorpreneur business.
  • Branded business materials include business card, letterhead and PowerPoint template deck to assist with promotion of your brand.
  • Mailing package includes digital designs for a mailing postcard, notecard and envelope.

Event Package

$ 500
  • Get ready for book signings and trade shows! This digital package includes:
  • Digital files for the promotional materials needed for in-person events such as book signings, speaking engagements and trade shows.
  • Branded materials include digital files for a retractable banner, table banner and table cloth, ideal for branding an author table at an event.
  • Help event attendees to capture branded photos through a step-and-repeat banner.

Frequently Asked Questions