Every brand, especially your author brand, tells a story.
Make sure you’re telling the right one by taking the time to define it, refine it and share it.
A well-crafted author brand can:
Branding isn’t meant to be a tactic of a strategy; it’s meant to bring your strategy to life.
Branding articulates your strategy and should be a top-of-mind consideration, not an afterthought.
Forbes estimates that Americans are exposed to 4,000-10,000 ads each day, meaning each brand must tell a unique story that inspires action. With so much competition, it’s crucial to ensure your brand stands out positively. As an aspiring or established author, you may be questioning how your brand is different from your book’s brand. What is a brand anyway? Do you need an author brand?
Season 2 of The emPowered Author Podcast is chockfull of insights on author brands. And, our team is poised to help you determine how to bring your author brand to life, while ensuring it tells a story that compels meaningful engagement and sells books.
How is an author brand different from a book brand?
Many authors make the mistake of thinking their author brand and their book brand are the same, but they’re not. Your author brand is more than just your book. It’s your story and your other offerings too. It’s essential to differentiate them to tell a bigger story about you.
Your author brand is a bridge connecting you to your readers.
Your author brand is the key to unlocking your unique voice and standing out in a crowded market. Explore some brands we’ve helped authors create to share their message and connect with their audience.
What are your branding goals and how will you achieve them?
Download our Branding Brainstorm Guide to prepare for an author brand discussion. This guide will help you articulate your vision for your brand, book and business.
Author brand
$600
Perfect for authors and authorpreneurs who are seeking to strategically define, redefine or reimagine their author brand.
authorpreneur bundle
$850
Perfect for authors who are embracing authorpreneurship and require marketing materials to establish or expand their business.
event package
$500
Perfect for authors attending book signings, speaking engagements and other events where branded materials are essential.
Our Author Branding Package Specifics
Our Author Brand package helps authors strategically build brands with purpose and intention so they can stand out in a crowded market, connect with their target readers and clients, and build a strong foundation for their authorpreneur journey.
- This package starts with a collaborative strategy session to align the author’s brand and business goals. Three design options are then provided for review, with two rounds of edits for the chosen design.
- Our Author Brand package includes a custom-designed brand logo with strategically selected fonts and color palette. Variations of the logo (horizontal, vertical, color, black, and white) are also provided.
- The project concludes with a wrap-up discussion where the author receives tips and insights on how to maximize their brand.
- All materials are provided as digital files and the author is responsible for arranging printing, updating their website, and integrating the brand into their marketing materials. Our team is happy to explore ways we can assist with brand integration to ensure a cohesive and impactful brand presence.
Our Authorpreneur Bundle helps authorpreneurs build their business with essential marketing materials that are designed to help articulate their brand and attract their target readers and clients to their book and business.
- This package includes various digital design files to assist authorpreneurs in leveraging their author brand by creating business marketing essentials that assist in building and growing their business.
- Branded materials include: business card, letterhead and PowerPoint template deck to assist with promotion of the author’s brand and business.
- This bundle also includes digital designs for essential marketing materials such as postcards, notecards, envelopes, and more. This can be used for general cards, thank you cards or even a holiday card set.
- An author brand is required for our team to execute this bundle.
- All materials are provided as digital files, which the author will need to arrange for printing. We recommend working with a professional printer to ensure the highest quality output and are happy to make recommendations.
Our Event Package is crafted to elevate the brand presence of authors and authorpreneurs at in-person events such as book signings, speaking engagements and trade shows. This package ensures you make a lasting impression on potential readers and customers.
- The Event Package includes digital files for essential promotional materials needed for in-person author and authorpreneur events.
- Branded materials in this package include digital files for a retractable banner, table banner and table cloth, ideal for branding an author table at an event.
- Also, authors can support event attendees in capturing branded photos and organic social media promotion through a step-and-repeat banner, which is also included.
- All materials are provided as digital files, which the author will need to arrange for printing. We recommend working with a professional printer to ensure the highest quality output and are happy to make recommendations.
The emPowered Author Podcast
Season 2: Author Branding
Are you ready to develop your author brand?
Your author brand is your first step in building a unique voice in a crowded and loud book and business market. But your brand will help you stand out, share your message and connect with your target readers and clients. You may not be ready, but now is the time.
Check out Season 2 of The emPowered Author Podcast for author brand insights.
Your author brand dream team.
What happens when an author insider and a brand strategist walk into a room? They run into Stephanie and Madelyn. Together, their collision of expertise results in a perfect blend of insightful and innovative branding solutions for authors and authorpreneurs alike.
Stephanie
Chief Strategist + Author Insider
Madelyn
Brand Strategist + Graphic Designer
Frequently Asked Questions
Let’s Bring Your Brand to Life
You matter. Your book matters. Your message matters. And so does your brand. Let us help you connect them.
